Why Setting Expectations Isn’t Just for Poor Performers
One of the most powerful insights I’ve seen emerge from delivering our Leadership Fundamentals program over the past few years – and again with a recent cohort – is just how often setting expectations is overlooked.
Many participants this year shared a similar sentiment:
“But I don’t have any performance issues on my team – they’re not behaving badly.”
And that’s exactly the point. Setting expectations isn’t something you save for when things go wrong. It’s the foundation for everything going right.
Whether you’re a seasoned leader or just stepping into a leadership role, setting expectations is a core skill that drives clarity, alignment, and performance. You don’t need a formal title or a problematic situation to start using it. In fact, the most effective teams are built on clear, consistent, and proactive expectation-setting long before performance issues ever arise.
Here’s Why It Matters:
It clarifies what “good” looks like. What’s obvious to you may not be obvious to others. Expectations create a shared understanding.
It boosts role clarity and accountability. Everyone knows what they’re working toward, how success is measured, and who’s responsible for what.
It opens the door to support. When expectations are clear, people feel more confident to ask questions or flag capability gaps.
It fuels better conversations. Productive conversations whether about feedback, growth, or priorities are built on a foundation of clear expectations.
A Simple Structure That Works: SMART Expectations
When you’re setting expectations, try using the SMART framework:
Specific: What exactly needs to be done?
Measurable: How will you and they know it’s been done well?
Actionable: Is the expectation something they have control over?
Realistic: Is it achievable with the time and resources they have?
Timely: When do you need it completed?
Remember:
Every conversation is an opportunity to set expectations whether it’s assigning a task, kicking off a project, or supporting someone’s development. Don’t wait until things go off track to get clear. Clarity upfront saves time, reduces friction, and strengthens trust.
Let’s normalise setting expectations as a daily leadership habit one that helps your people perform at their best and feel supported while doing so.
Until next time,
Michelle
CEO, The Growth Collective
